Hi, I'm Stephanie.
I am a Multidisciplinary Digital Communications professional dedicated to human-centered storytelling. By integrating graphic design, video editing, copywriting, and photography, I translate complex goals into cohesive, mission-aligned narratives that drive community engagement and reflect authentic impact.I am ready to execute strategies that turn your goals into tangible growth.
Flex Circuit Gym
As a Content Creator and Social Media Manager, I manage Flex's Instagram and Facebook social media accounts. In this role I lead community management, design graphics, edit videos, capture photography, and manage a content calendar to increase gym membership and fitness classes sign up.
Studio Lizzzy
In my role as a Content Production Manager, I supported the development and production of Instagram and TikTok content. Through collaboration, market research, and content calendar strategy the online business increased sales.
Oakland Serves
As a Social Media Manager, I collaborate with a media team to support with pitching ideas, copywriting, and digital design for weekly content strategy and posting.
College Track
To build an online presence for College Track's San Francisco office, I leaned into digital storytelling by showcasing event photography and copywriting to showcase program goals and outcomes to the San Francisco online community.
Followers to Volunteers: Scaling Local Impact
Working with a grassroots, volunteer-led organization meant that our team needed to build a sustainable digital foundation from the ground up. To overcome limited reach, I implemented a community-driven strategy, interacting with local organizations to amplify our content and drive volunteer recruitment. By prioritizing consistent branding, volunteer focused content, and content that aligned with our mission, I’ve established a cohesive online presence that converts local digital engagement into real-world community support.
Impact & Infrastructure
By collaborating on a centralized content calendar and producing content, I have successfully supported Oakland Serves in going from sporadic updates to a reliable digital presence. I prioritized brand integrity by preparing content for a collaborative review, ensuring every post maintained a professional and cohesive identity.
Driving Sales with Digital Storytelling
The Strategy
To help the business owner increase online sales, I developed a content calendar that allowed her to manage social media effectively alongside her full-time career. By drafting all copy, generating content ideas, and scheduling posting dates, I helped maintain a consistent and professional online presence. I as well tracked engagement across TikTok and Instagram, analyzing top-performing posts, including those that directly led to sales or new Patreon subscribers, to identify successful concepts for future content.
The Content
The artist recognized that posting videos would boost sales, but she lacked the time and editing experience to do so herself. I stepped in to produce vertical videos designed to drive authentic engagement and conversions. Since she was already familiar with Canva, I performed all editing within the platform to streamline our collaboration and approval process. To elevate the content, I utilized creative solutions like background removal, speed adjustments, and animated overlays. Additionally, I integrated her updated logo into the videos to build brand recognition and establish a cohesive visual identity.
The Results
Produced 13 product-led TikTok videos, yielding 8,650+ views, a 16.3% engagement rate, and 10% follower growth. By combining a data-driven social media strategy with a consistent posting schedule and authentic storytelling, the artist increased her monthly online sales, achieving a record-breaking month for her business in January 2026. This partnership demonstrated the tangible impact of a strategic social media presence, and I provided her with the tools and framework to maintain this momentum independently.
Flex's Social Media Comeback
Goals
After a year-long hiatus from social media, Flex needed to rebuild its online presence from the ground up. To steadily revive social media presence, the owner and I established a realistic starting baseline of three feed posts and two stories. By re-engaging the audience, my main objective is to use the platform to increase gym membership and drive fitness class attendance.
Content
For this re-launch, I am testing a mix of static posts and Reels to identify what resonates most with our audience. While experimenting, I ensure every post strictly adheres to the brand's visual guidelines. To maintain an authentic, community-driven feel, I prioritize showcasing real people, while continuously researching fitness trends to optimize our content strategy.
The First 90 Days
12K Views | 3K Accounts Reached | 443 Interactions | 313 Profile Visits | 39 New Followers
In the first 90 days of implementing my new strategy, I drove 443 interactions. 75% of these interactions came from followers, indicating success in re-engaging Flex’s digital community and rebuilding brand loyalty. Over the next 90 days, I will focus on increasing followers and maintaining a consistent follower engagement rate.
Humanizing Impact Through Photography
I utilized storytelling through photography to elevate College Track SF’s online visibility, capturing pivotal student milestones from daily workshops to Decision Day. By documenting these authentic moments, I provided our local and national communities with a real-time view of our impact and core values. My work focused on highlighting the resilience, joy, and accomplishments of our students while ensuring every image remained strictly aligned with College Track's mission.
Strategic Photography & Campaign Results
Campaign: College Decision
The Goal: To showcase student success to our Instagram community and elevate the visibility of their academic milestones across the national College Track network.
The Strategy: I spearheaded and launched a human-centered storytelling campaign. By pairing original photography of students' college decisions with compelling, celebratory copy, we created authentic narratives designed to resonate with our target audience.
The Impact: The project reached record-breaking performance for the organization, proving the power of authentic storytelling.
300% increase in overall account engagement.
1.4K views consistently achieved per post.
57–62 likes averaged per post, driving high-quality community interaction.
Campaign: College Partnerships
The Goal: To increase awareness of College Track’s partnership model, market real-time opportunities to stakeholders, and generate student interest in lesser-known campus options.
The Strategy: Developed a targeted 4-post content series showcasing our institutional partners. By transforming an in-person tour of a campus with initially low student interest into a compelling digital narrative, I successfully bridged the gap between physical programming and online visibility.
The Impact: The campaign proved my ability to create purpose-driven content that actively shifts audience perception.
158 total likes and 21 content shares across the 4-post campaign.
1.2K views consistently achieved per post.
