Hi, I'm Stephanie.
I am a Creative Strategist and bilingual Digital Communications storyteller.With 7 years in the education and non-profit sectors, I have noticed that digital communications is an underutilized and undervalued strategy. In today's digital age, however, it is essential for helping mission-driven organizations reach their goals. Throughout my career, I have honed my skills in integrating graphic design, photography, video production, and copywriting to translate complex organizational goals into accessible, mission-driven digital communications. By prioritizing cohesive branding and performance analytics, I help organizations amplify their impact and connect with a wider audience.I am ready to turn your organization's vision into tangible growth through an intentional, data-driven strategy.
Oakland Serves
Despite serving the community for nearly a decade, Oakland Serves lacked a digital footprint. As Social Media Manager for @oaklandserves, I am building our digital foundation from the ground up. I transform passive online interest into active, real-world volunteer support.
College Track
While College Track’s in-person programming was thriving, its digital presence lagged behind. To bridge this gap, I used photography and human-centered storytelling to bring our student success stories to social media, building a stronger online community connection.
Flex Circuit Gym
To strengthen our roots in the East Bay fitness community, I lead end-to-end social media strategy and content production for @flexcircuitgym. Using data-driven trend analysis, I translate our gym's culture into organic community engagement.
Studio Lizzzy
Balancing a full-time career left little time for an independent creator to scale her brand. To solve this, I took ownership of her digital strategy and social media production. I produced branded TikTok videos to drive audience engagement which directly increase sales.
Building a Digital Foundation: Content-Driven Community Growth
Infographic: Defining the Mission
One of Oakland Serves' main goals was to increase visibility across the city of Oakland. To help them begin to achieve this, I proposed creating a foundational infographic to pin at the top of our Instagram grid, clearly defining our mission, our "why," and the mentor experience.Sparse volunteer photography presented a major hurdle to my storytelling ideation. Therefore, I engineered a workaround to avoid letting low-quality assets or generic stock photos hinder the project. I used Canva’s background removal to seamlessly merge separate photos (seen in image 1), applied strategic color overlays and transparency adjustments to disguise the poor photo quality, and utilized the remaining strong imagery in images 2 and 3.As a graphic designer, I lean into creative problem-solving when projects hit resource bottlenecks. I understand that smaller organizations face constraints, and I embrace those challenges.
Oakland Farmers Market Digital Campaign
Many nonprofits struggle to showcase their real-time momentum but as a growing non-profit, this is critical for community visibility and trust.During our in-person recruitment campaign I captured photography and video footage to use for graphic design and video editing to promote future recruitment events and demonstrate real Oakland community members and enviroment in our posts.As a creative producer, I connect organizational goals to digital storytelling. I take ownership of the full process, from graphic design, photo editing to video editing, ensuring that every asset directly advances our social media strategy.
Driving Sales with Digital Storytelling
The Data-Driven Strategy
To operationalize her TikTok account (@studiolizzzy), I built a structured content calendar anchored by defined content pillars, handling everything from copywriting and creative concepts to scheduling. I instituted a weekly performance review to analyze post metrics to identify top performers and using those insights to continuously refine our creative approach for future cycles.
Video-Driven Content
To produce TikTok and Instagram videos while maintaining a seamless workflow, I utilized Canva, the platform the artist was already familiar with, to streamline our collaboration and review process. To elevate the content, I applied creative techniques such as background removal, speed adjustments, and animated overlays, while systematically integrating her logo into every asset to build consistent brand recognition.
The Results
I produced 13 TikTok videos, yielding over 8,650 total views, a 16% engagement rate, and 13% follower growth. By combining a data-driven strategy with a consistent posting schedule and mission-aligned storytelling, I helped the artist increase her monthly online sales and achieve record-breaking revenue in January 2026. This partnership demonstrated how a strategic, consistent social media presence can transform a small business.
Flex's Social Media Comeback
The Goals
After a year-long hiatus from social media, Flex needed to rebuild its online presence from the ground up. To steadily revive the Instagram and Facebook presence, the owner and I established a realistic starting baseline of three feed posts and two stories to increase gym membership and drive fitness class attendance.
Content Strategy
For this re-launch, I tested a mix of static posts and Reels to identify what resonates most with our audience. While experimenting, I ensure every post strictly adheres to the brand's visual guidelines. To maintain an authentic feel, I prioritize showcasing real people while adapting sound, typography, and graphic trends to optimize our content strategy and content pillars. I utilized Canva, Adobe Creative Suite and CapCut to create visual assets.
The Results
12K Views, 3K Accounts Reached, 443 Interactions, 313 Profile Visits, and 39 New Followers.In the first 90 days of implementing my strategy, I generated 443 total interactions. Notably, 75% of these interactions came from existing followers, indicating success in re-engaging Flex’s digital community and rebuilding brand loyalty. Moving forward, my strategy shifts toward expanding our reach to new audiences and driving higher engagement across both views and likes.
Storytelling Through Photography
I utilized photography to elevate College Track San Francisco's Instagram digital storytelling. I coordinated with staff to capture pivotal student milestones from daily workshops to college decision day. By documenting these authentic moments, I provided our local and national communities with a real-time view of College Track's mission and impact.
College Decision Day Campaign
The Goal: To showcase student success to our Instagram community and elevate the visibility of their academic milestones across the national College Track network.
The Strategy: I spearheaded the initiative to showcase our students, proactively coordinating with college counseling staff to capture and curate high-impact photography of their college decisions. By pairing these visuals with celebratory, mission-driven copy, I created authentic narratives that resonated with our local and national communities. Recognizing that our office lagged behind other locations in digital presence, I led the effort to establish a new standard for storytelling that will guide our office’s digital strategy for years to come.
The Results: This campaign achieved record-breaking performance for our Instagram account, driving a 300% increase in overall engagement. These three carousel posts consistently reached 1.4K views, establishing a repeatable benchmark for future success.
